How our clients benefit            Ownership Perspective     As the owner of $1 billion of parking assets across 20 markets, InterPark uses proven tools and methods to constantly analyze property returns and act on opportunities for improvement. Clients also leverage the capital investments InterPark has made in improving controls and administrative efficiency. Examples like implementing revenue control equipment, automating cash management activities, and centralizing monthly contract billing and payment have provided clear returns to property owners.          Revenue Focus     Maximizing revenue is the key to financial success in parking. Operating expenses are low in relation to revenue and relatively fixed, but revenue is constantly actionable. InterPark's RevPlus methodology for controlling, growing, and maximizing revenue places primary importance on revenue improvement as the key to enhancing returns.          Technology     InterPark has developed and applied innovative technology solutions to the traditionally low-tech parking industry. Resulting in revenue growth, improved productivity, and enhanced customer service of both deploying and properly managing new technology at the location. In the back office, our initiatives to integrate with location-level equipment and provide flexible reporting and management systems have reduced administration and improved operating performance.          Managing Complexity     Cities have become more event-oriented. People are coming to cities not only to work, but to live and to play. As a result, parking is in demand not just eight, but 16 and even 24 hours a day. In this environment, managing parking facilities has become increasingly complex. InterPark excels in properties with sophisticated client requirements, including multiple demand generators, valet operations, special tenant needs, technology integration, and frequent promotions.